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Is a Minority-owned lifestyle eyewear brand that creates fashionable magnum size frames for today's consumer. The Greek name in the U.S. translates to Alexander, which is inspired by our Grandfather, Willie Alexander. 


Willie raised his 5 children and only grandson in Chicago. 

The brand logo stands for Alexander and each petal of the leaf represents the six family members. We honor that legacy by creating quality products, produced with some of the finest partners based in Europe.


We simply want to bring innovation to optical frames, while providing fashionable options for magnum consumers that struggle to find designer frames in their sizes.  

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